Rhythm Candy

How can small businesses best take advantage of the Internet? Learn top web strategies and online promotions for your business or for your clients.

This intense six-week course will demonstrate how small business can successfully harness the Internet. You’ll gain knowledge for cutting through the clutter with practical, high-impact promotional solutions — such as search engine optimization (SEO), pay-per-click advertising (PPC), linking campaigns, online auctions and top shopping sites, email marketing, classified ads, blogging, online publicity, and affiliate strategies. Using online research, case studies, class exercises, and professional feedback you’ll learn how to develop a web strategy for your business or for your clients.

Ideally this research and planning is done prior to launching a web site. However, if you already have a web site that is not performing well, this course provides fresh concepts for online success.
Outline
Week 1: Introduction to Web Site Promotion and Search Engines

* Developing an online marketing plan
* Optimizing and registering with top search engines and directories (SEO)

Week 2: Developing an Internet Advertising Plan

* Conducting a link campaign
* Planning your ad campaign
* Pricing models for advertising
* The ad creative and effective targeting

Week 3: Popular Forms of Online Advertising and Promotion

* Banners and classified ads
* Pay-per-click advertising
* Online auctions and top shopping sites

Week 4: Maximizing Your Return

* Coordinating the ad campaign
* Creative development and testing
* Measuring your results and ROI

Week 5: Effective Business Communications and Publicity

* Email and Spam
* Press and news releases
* Enewsletters and business blogs

Week 6: Creating Synergy with Online and Offline Marketing

* Affiliate programs and co-marketing strategies
* Marketing your site offline
* Pulling it all together - course recap

Prerequisites
This course requires a general familiarity of the Internet, with 1 year of experience on the Web recommended. While not required, students who have had courses in web technologies or programming related to web page design will find it useful.
Requirements
Internet access is required. You should also have a good amount of time to assimilate the material brought out in class, to do some online research, and to develop your web site’s own marketing strategy.
Class Books

Required Book: 101 Ways to Promote Your Web Site [
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Course Price

* Member Price: $100.00 US
* Non-Member Price: $200.00 US

[Register Now]

Additional Information:
This online course is limited to 100 participants. Your place in the course is confirmed by your payment. Introductory courses are intended for students with no experience in the subject matter and are seeking beginner level training.

Refund Policy: Please read our “Terms and Refund Policy” before registering for this course.

Additional Cost: Book and software migh be required for the course. Read the Requirements and Book section for more information. Course fee does not include the book and software cost .

Start Date: Click on the Register Now button to process to the registration page. You will see the start date of the class on that page. To get the start date of other courses, click on Open Class List link on the top navigation bar.

How eClasses Work:The classroom environment is based on Lundeen & Associates Web Crossing technology, a threaded messaging system. Instructors post lectures, reading selections, and hands-on assignments once a week in the online classroom. Students can discuss the assignments with the instructor and amongst themselves in the classroom area. This format has no set meeting time, which allows students to attend class at a time most convenient to them, yet still provides logically organized communication between class participants. Students can apply for the completion certificate after finishing the class. Web Study certificate is also available. Click on the Certificates link on the top navigation bar for more information.